Corporate Identity
“I don’t need a logo to succeed.” Maybe. But it sure helps. It’s the centerpiece of your brand. If it wasn’t important, would the big boys spend so much developing theirs?
We think not. We design logos day in, day out and we’ve got Corporate Identity packages to suit any budget – from a pigeon’s purse to a walrus’s wallet. Ask for our Artwork Package guide for details and low prices.
Logo Cosmetic Surgery
Is your current logo showing its age? Does it even reflect what you’re doing these days? Does it make you look dated and out of touch? We can help. Maybe all your logo needs is a bit of pampering and a new hairdo. Or maybe it needs a few nips there, a few tucks here, some Botox up there and a facelift that shaves ten years off. Or maybe you’d like us to go full-on Witness Protection Program and create you a dazzling new identity. Not a problem. You’re in safe and steady hands. Drop in for an informal chat. Just get undressed behind the screen, would you? Just kidding.
Stage 1 – Brainstorm It!
To design the perfect logo for you, we want to get inside your head. We want to find out what you like and what you don’t. What colors do you love? Which do you hate? What image do you want to portray – conservative, contemporary, funky, friendly? Would you prefer a text-based logo, one that’s illustrative or an icon? Once we understand you, we’ll work on some different concepts. The more time we spend on this, the more ideas we’ll come up with. We work quickly, but it all depends on your budget – pigeon or walrus?
Stage 2 – Refine It!
You may think one of the concepts is just perfect as it is. Great! You may see something you like, but just needs tweaking here and there. We’ll put all our expertise into designing a logo that we hope you’ll love. Long before you’ll see it, your designer will probably have moved parts left, up, down and around the corner. We’d encourage you not to feel like you’ve got to change something just for the sake of it. But, hey, we’re happy to make as many iterations as you want to pay for. If nothing floats your boat, occasionally we’ll need to go back to the drawing board.
Stage 3 – Love it!
You’re going to use your new logo everywhere, so it’s important to get it right. Once you’re delighted with it, we can make your logo available for use electronically. We recommend you print it on every scrap of paper that leaves your building. The more you use it, the more people see it and the more people remember it. Walk into a fast food chain and look where they stick their logos, napkins, bags, cups, straws, placemats – everywhere! How hard will you work your logo?
Stage 4 – Brand it!
Giving your marketing a consistent look and feel is just as important as your logo. This helps customers familarize themselves with your brand and instantly recognize that the message is from you. We’ll help develop a coherent look and feel in everything we do for you. Having your stationery, brochures, business cards and folders all working in concert means you’re presented in the most professional light.
